Canalys has reported that Samsung and Xiaomi have a shipped a record 9.9 million smartphones in India during the second quarter of the year. The number of phones shipped in India is just under 33 million.
Samsung has bounced back and is only a hair behind Xiaomi in terms of shipments, after losing its lead in the previous two quarters. The company’s share has grown over 50% quarter to quarter, those are the best gains since the end of 2015.
The best selling phone in Q2 was the Xiaomi Redmi 5A with a total of 3.3 million units being shipped, giving it a higher margin that Samsung’s best seller – the Galaxy J2 Pro (2018) with 2.3 million. The analysts believe that Samsung’s technology and supply chain prowess give it an edge over Xiaomi.
Together Xiaomi and Samsung make up 60% of the market in India, followed by Vivo in the third (3.6 million units) and Oppo in fourth (3.1 million). Oppo is challenging Xiaomi with its new Realme sub-brand, but the company is laggin behind Vivo’s growth.
Apple is not doing as great as expected – shipments fell by 50% during the quarter. Its strategy is quality over quantity, which will help it maintain profitable margins. Asus is changing up its strategy by going exclusive with Flipkart, which helped it triple its shipments.