According to Facebook CEO Mark Zuckerberg, there are currently 3 million users using the WhatsApp Business app.
He reported this to the public during the companies Q1 2018 earnings call, as reported by VentureBeat on Wednesday.
WhatsApp business app which is a standalone application as different from the WhatsApp individual app, which has 1.5 billion people, was launched in January for Android users in six countries including India, Indonesia, Italy, Mexico, Britain and the US.
WhatsApp Business App is competing for a greater share of the market against apps such as the Apple’s Business Chat and RCS messaging for Android and Facebook’s own Messenger Platform, all of which are chat apps all built around connecting businesses with customers.
While WhatsApp Business is still being rolled out, things such as conversational commerce allowing payment will also be important for Messenging tool as has been emphasized by social media giant, as reported.
“Over the next five years we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger,” Zuckerberg said.
“I think what you’re goingt o start to see are people interacting with Pages that you follow, Pages on Facebook or Instagram.”
“You see content from that Page, and you can click through to a message thread, and then you can either get customer support or complete a transaction or do a follow-on transaction,a dn that will be very valuable for businesses so we view the payment in that context, not as the goal but as something that’s helping the business and the person succeed at having a transaction or doing what they’re trying to do,” Zuckerberg noted.
WhatsApp business app which is available on the Google Play Store allows for businesses to connect with customers, and makes it easier for businesses to chat with customer on matters which are important to them.
The new app, which is yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account.