After becoming the number 1 smartphone providers in India in 2017, Mi launched its feature rich Mi-Tv for dirt cheap prices, disrupting the Home Entertainment business in February 2018. Now, Mi has shifted focus on the content rich services through online media services, which have been dominated by Netflix and Amazon prime Video.
Xiaomi believes in providing the highest quality online content at the best specs, while maintaining the prices. They are able to do this due to their business model where they provide smartphones and other hardware at honest and affordable prices, aiming to monetize their MIUI Internet services in the long run. Through the launch of the indigenous app the MI Video and Mi Music, they plan on serving most of the millions of Xiaomi smartphone users with a better user experience through enhanced Internet services. This is what Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said in a statement.
Initially Mi Music will come with the Hungama Music, South Asian’s largest digital entertainment organization with more than 400 content partners throughout all geographies and area. Mi Music has the presence of more than 10 million freemium songs across 13 indic language choices.
The notable aspect of Mi Music is the Dynamic Lyrics which allows the users to follow the song as the lyrics are moving and can do this through a karaoke format which allows you to scroll the lyrics via songs.
The new music service will offer unlimited lifetime free streaming services. And the songs can be downloaded through online medium to offline songs by upgrading to Hungama Pro Package within Mi Music, for Rs 899 per year.
The Mi Video application of Xiaomi is powered by SonyLiv, Hungama Play and Voot. With the partnership there is upto 500,000 hours of content which can be viewed through streaming along with 80% free content.
The service now supports 12 format of video such as AVI, MP4, MOV, MKV and MKA, MPEG, M2TS amongst others. It also supports multilingual subtitles, private folders, and multiple audio tracks. The Mi Video subscriber can also cast the video content on any Smart TV with DLNA and Miracast support. The service will be bolstered with the addition of various other content providers such as TVF, Flickstree, Sun NXT, Zee5, Hotstar, Viu and Alt Balaji in coming months.